Swan Hill Swan Line
Opened: Late 1950,s
Location: Murray Valley Hwy, Beverford
Capacity: 360 Cars
Operator: Murray valley Drive-in Theatres
Closed: Early 1980's
The Swan Line drive-in at Swan Hill was one of two drive-ins operated by O'Halloran Theatres, the other was located at Kerang. At its peak the O'Halloran circuit consisted of 13 screens (11 cinemas, 2 drive-ins) and was run and founded by Frank O'Halloran. Swan Hill was one of the few towns of its size (10,000) to successfully operate both an indoor theatre and a drive-in simultaneously.
It may be made out of wood, but in 1990 it still looked like it had plenty of life left in it. Swan Hill screen with with snack bar/projection building at left.
Today the screen of the Swan Line stands as a reminder of the O'Hallorans circuit, the snack bar has been converted into a residence.
Still standing in 2000! The screen may be made out of telephone poles but you could hit it with a picture tonight.
Stop Press. On a visit to Swan Hill in May 2000 for some new photos, Matthew and I decided to take some shots of the old ticket box from the side road. As we got as close as we could, Matthew said he thought he could see some dogs, maybe dingoes. As I moved the telephoto lens into place, I saw the figures move around and thought they don't walk like dingoes, they look like lions! Yep, 2 lions and 2 tigers are now living in this ticket box and whilst Lara may not believe me, I can assure you it is true. It is interesting to note that some drive-ins had small zoos with exotic animals to attract children in the 1950's, but I'm sure no drive-in ever had lions and tigers prowling the ticket box. It's enough to make you never want to hide in the boot again!
Thanks to Gerry Kennedy for some of the information supplied here.