Rubidoux Riverside, California

Opened: 1950's
Location: Highway 99 West, Riverside, California
Capacity: 800 Cars
Screens: Three
Operator: Independant
Closed: Open

Brief history:
Rubidoux drive-in is one of my two favorite drive-ins remaining in Southern California, the other being the Azuza. Rubidoux has the classic Californian drive-in look (believe me, there is a look). The main screen has been repainted over the years and has lost its giant neon that can be seen in the book "Ticket To Paradise" on page 114. Rubidoux operates as a swap meet (market site) and this no doubt helps ensure its survival. This drive-in is not well advertised so it pays to call 683 4455 to see what's on.

The masked screen face can be seen here. Rubidoux added wings to the screen in 1954 to accomodate cinemascope films, the mask assists in reconfiguring the screen ratio from the old academy standard. The rough finish brick work adds a stylish finish to the Rubidoux. All photos by Buddy.

If you live in Los Feliz you probably are not even aware that the long lost Los Feliz drive-in was a victim of the 101 expansion (Hollywood Fwy to those of you not familiar with SoCal). That's not good news at all if you have a Plymouth Cuda and want to spend a night at the drive-in. Well, why not enjoy a sunset cruise on the San Bernadino Fwy instead, and head out to Riverside? - Yes, life does exist east of Pasadena. This twilight drive takes you close to the fabulous neon marquee of the Pacific Azuza drive-in, near the prancing horse mural of the old El Monte and practically under the derelict Bel Air screen in Fontana.

White curbs and swaying palms welcome you to Rubidoux, all the greenery is floodlit at dusk.

Forget all of these joints, the swaying palms of the glorious Rubidoux drive-in theatre await you. This ozoner wore its heart on its sleeve in the 1970's and looked close to abandonment on several occaisons, no longer. On this evening the desert red screen is floodlit and set off against the deep blue sky and arid San Bernadino Mountains that sit due North. Rumble down the driveway and let everyone else know that your ride houses a big block Mopar V8. The downlights illuminate the shrubbery, the ticket boxes are formed with crazy paving, the lawns are manicured and the curbs are painted white. Buddy takes his place 3 rows from the front, just to the left. The Motiograph speaker almost cracks the safty glass as it clings to the Plymouth.

This drive-in looks loved again after wearing its heart on its sleeve in the 1970's. At that time it was in need of painting and a lot of gardening! The wings added to the screen for cinemascope can be seen here, the screen is now sans its original stylishly scripted neon.

The Cheeseburgers are fresh, says Rhonda, do I now have an option? Good old Dr Pepper is the beverege of choice for cheesburgers, oh, and better not forget the Coke for Alison's Southern Comfort, easy on the ice Rhonda. Headlights flash across the screen as crooked cop Richard Gere plays a classic anti-hero in Internal Affairs........................... The credits roll. Paper cups blow across the ramps, it's way after midnight as the surreal glow of the mercury vapour floods wake the few lonely cars on the ramps. The spindly palms now look like set pieces from the Day of the Triffods. One cup of coffee left in the Sears flask, just enough to eat up the blacktop on the way home. I imagine how nice it would have been if the 101 had allowed for a curve just north of Hyperion and I could go four blocks instead of forty miles to the drive-in. (Buddy 1989)

If you are driving on Hwy 99 through Riverside, you will not miss this sign. This is what was screening in October 1997. All photos by Buddy.

This is one of the smaller additional screens added in later years to ensure the product flow, the raised projection booth and snack bar is visible in the foreground. Markings on the ramps assist with the swap meet. All photos by Buddy.

If you like the drive-ins of Los Angeles, visit Sal Garcia's Southern California Drive-ins site.


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